![]() ![]() “In order to counteract climate misinformation, we need to combine the findings from our machine learning research with other critical thinking research identifying the misleading rhetorical techniques and logical fallacies in each of the misinformation claims,” Cook said. Also effective, they said, is the tactic of “prebunking,” whereby media use stories that “pre-emptively refute short extracts of misinformation” which can help audiences to “develop mental antibodies that allow them to detect misinformation on their own in the future.” Among their recommendations, postdoctoral research associate Mikey Biddlestone and Sander van der Linden, a professor of social psychology in society at Cambridge, suggested social media and traditional media could do more to broadcast the views of experts, who are generally trusted by the public. Researchers at the University of Cambridge wrote last month that while some climate myths had gained traction among 1,722 survey respondents, members of the public were generally rather adept at spotting bogus headlines. So with climate misinformation now categorized and broadly understood, what can be done about it? Also included was the Vanguard Charitable Endowment Program, operated by investment firm Vanguard, which was revealed this year to be the largest investor in the global coal industry, to the tune of $86 billion. All the major donors revealed by the research were American, and included the influential Donors Capital Fund, the ExxonMobil Foundation and Koch Affiliated Foundations. The report also offers insights as to where the money behind climate misinformation is coming from. “The conclusion is always ‘therefore we shouldn’t act on climate change.’” MORE FROM FORBES Revealed: The Five Wealthy Nations Whose Climate Words Don't Match Their Actions By David Vetter ![]() “Ultimately the purpose of all climate misinformation is to delay climate action-whether the argument is ‘global warming isn’t happening’ or ‘climate models are unreliable,’” Cook said. Yet groups including the Union of Concerned Scientists say that wealthy special interest groups, including fossil fuel companies, continue to disseminate misinformation with the express purpose of delaying climate action. “They frame and inform the urgency and requirements of the challenge ahead.” “I'm proud because never before has science featured so strongly in the COP decisions,” said Joeri Rogelj, director of research and lecturer in climate change and the environment at the Grantham Institute, Imperial College London. Indeed, while the conclusion of the COP26 climate summit last week left much to be desired, researchers noted that the conference did illustrate that the entire international community now accepted the physical science basis for climate change. Coan et al, 2021 / Nature Scientific Reports Chart showing how different contrarian claims about climate change published by conservative think. ![]()
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